Posted by The Angry Birds mobile phone app game developer, Rovio Mobile, has recently protested (and angry too?) about Microsoft’s alleged illegal use of the app’s logo in the website, Tech Flash, for the promotion of its product, Windows Phone 7 Operating System. Rovio Mobile denied that they had anything to do with the OS product and was very adamant that the app logo be removed in what apparently was a promotional site which Microsoft said was a tech mix-up.
Rovio Mobile had stated on Tweeter that they had not made any agreement with Microsoft in putting the game app in conjunction with the new Windows Phone 7 OS. The game developer insisted that Microsoft was using the app logo in its promotional site to boost the marketing of its OS which is to be used as a mobile operating system for a lineup of smart phones (which is coincidently are Microsoft products also).
Microsoft has been building up the image of its new mobile operating system for weeks and had already invested a total of $400 million dollars for the promotion of it and the mobile products where it will be used.
The logo has been removed from Tech Flash and Microsoft has apologized to Rovio Mobile about it. Anyway, the damage has been done. There is no denying that Microsoft’s entry into the smart phone business needs all the help it can get to beat Apple.
