Posted by Rick Snyder, former computer executive of Gateway Inc., won Michigan’s Republican gubernatorial nomination defeating four opponents, Oakland County Sheriff Mike Bouchard, Attorney General Mike Cox, U.S. Rep. Pete Hoekstra and state Sen. Tom George.
As a newcomer in politics, Snyder campaigned like starting up a new company. Being unpopular in politics, Snyder started an advertising barrage last February to be known to the public. Using unconventional methods, he relied on social networking technology and created campaign off screen where there is direct contact with the voters. He also hosted town halls where he entertained numerous questions from voters instead of attending candidate debates which he considered as “sound bite bickering.”
The focus of Snyder’s campaign was Michigan’s economy and has repeatedly emphasized that he is a “job creator.” Often emphasizing in his campaign how he boosted Ann Arbor’s entrepreneurial economy, he said after winning the nomination, night of August 3, “It is time for Michiganders to work and win together. And by doing that, we will create more and better jobs, we will create a place for our young people and we will bring that attitude, that spirit of entrepreneurship and innovation, and we will be a great state again.”
In the November general election, Snyder will face Lansing Mayor Virg Bernero, the Democratic nominee. Bernero, who has been the mayor of the state capital of Lansing since 2006, has beaten his primary opponent Andy Dillon.
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