The American consumers have spoken and as a result the Android OS have been hailed as the top OS favorite of the second quarter.
The NPD Group, which is the industry’s leading market research company, has announced the result of their latest survey for the second quarter of 2010. Based on the result of NPD’s recent survey, almost 33 percent of the phones sold carry an Android OS. Apparently this is the first time that this happened ever since the 4th quarter of 2007. RIM who has been always on the top fell for the second spot with 28 percent and third is Apple with only 22 percent.
Motorola and HTC are the two biggest reasons for Android’s success for the second quarter. Based on the US Consumer purchases in the US the top 5 Android phones that put Android on the lead were the (1) Motorola Droid, (2) HTC Droid Incredible, (3) HTC EVO 4G, (4)HTC Hero, and (5) HTC Droid Eris.
RIM strongly aims to get back to the top spot and is coming out soon with the Blackberry 6 OS and Blackberry Torch that will soon offer features such as capacitive touchscreens and a Webkit-based browser that have been a popular feature of the recently released Android phones in the market. However, its upcoming Blackberry Torch lacks the large screen attraction that is present in the best selling Android devices such as the Droid Incredible and EVO 4G.
Android seems to have a few advantage over its rivals Apple and RIM who makes their own hardware’s respectively. Since a variety of manufacturers have been building Android devices, Google’s Android OS definitely has a good number in the market share as it can cater more smartphone manufacturers. Some reports revealed that Android is now installed in one of every three smartphone sold at retail in the market.
The NPD also announced that Verizon Wireless is still the top wireless carrier, bagging 33 percent of the total smartphones sold ,followed by AT&T at 25 percent, Sprint at 12 percent and T-Mobile with 11 percent.
It has also been noticeable that there has been a decline in the number of smartphones purchased over the years. In addition to that, the ongoing popularity of both messaging and smartphone has relatively caused an increase in the prices of almost all mobile phone in the second quarter. In fact, the average selling price for mobile phone increased by 3 percent as compared last year and has reached $90.
It looks like despite these price increases, Android still made pretty good amount of sales which eventually put it on the top. How long will Android be able to sustain its top position? Will RIM be able to get back on top with its Blackberry 6 OS and Blackberry Torch? These questions are yet to be answered.
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