Google has just announced that it is dropping H.264 support codec in exchange for the WebM Project and Theora video codecs to have a more open, world-class video codec to the web. It is also removing the H.264 from Google Chrome despite them admitting that the H.264 plays an important role in video content.
The internet company said that the reason for this is for their investments to focus on technologies that are licensed and developed on open web principles. They also want to focus on completely open codec technologies as well as a wider innovation towards video playing.
Also, Google has seen the advantages of an open development model such as: faster performance in video encoding and decoding because of a lot of contributions from the developers in the community, independent implementations that bring additional choice for the users, publishers and developers, and having a broad adoption in browsers and hardware vendors. They feel that Google Chrome will work faster in terms of video encoding than before when WebM is implemented.
There is no price and release date yet, but Google has announced it could be in the next couple of months, and they are just announcing about the change today so that the publishers and developers can make the changes needed.
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Tags: Google WebM, Google WebM features, Google WebM project, Google WebM release date, open source video codec, theora project
