Is Carol Bartz a Yahoo “loser” CEO?

Posted on 29 October 2009 by author

PC world summarized what current Yahoo CEO Carol Bartz had told investors and financial analysts about Yahoo’s current performance. Bartz relayed that the tech company is working “very” hard to gain the Respect they lost after much financial debacles. In addition, Ms. Bartz intentionally described Yahoo’s current results as “pathetic”. See the excerpt from PC world’s report:

Bartz, known for her no-nonsense demeanor and spicy vocabulary, spoke with more vehemence than usual, labeling her company’s 6 percent operating margin as “pathetic” and acknowledging Yahoo “somehow got boring” and confused users, clients and analysts about its mission

If you remember, this same tech company appointed Carol Bartz as its new CEO replacing Jerry Yang – its co-founder following the financial turmoil Yahoo went through after rejecting Microsoft’s offer to buy it. Now, Ms. Bartz, like an Amazon Hitler ordering everyone around vowed to regain Yahoo’s glorious days.

Today is the beginning of a journey back to respect…  We’re not here to ‘wow’ you today, but we’re here to intrigue you and impress you and we’re going to work really hard to do that.

We featured an article criticizing about Yahoo and Microsoft’s activities at the same time Google released Google wave. In that article, we mentioned that Ms. Yahoo CEO vehemently denied that “Yahoo! was Never a Search company”. Well, she said that again plus added other preposterous remarks.

We’re not a search company. We’re not a display [advertising] company. We’re a broad-based Internet technology company that serves up the most interesting content on the Internet to 600 million people. That’s awesome

Bartz firmly believed that Yahoo! is a communication engine, relaying information across its 600  million users. True, but you and I both remember that hearing the word Yahoo! 10 years ago was synonymous to yellow pages, search engines and directory. Not an advertising company? I dunno if this CEO were talking with Americans or Nigerian youngsters. Heck, the majority of websites’ “blood” come from advertisements. What was she talking about?  Have you checked your emails and Yahoo messengers lately? You probably have seen these.

Travian Yahoo YM ads

Yahoo made some drastic changes to their home page and Yahoo mail logos. Now, instead of using the word “Yahoo!”, they replaced it with just a letter “Y” signifying You. Nothing against that, we only observed some weird looking photos that goes along the new brand. You must have noticed them too.

Yahoo new 2 Yahoo new
yahoo ads2

What’s wrong with those pictures above? Hmm.. the black teen on the 1st quadrant looks like a cold-hearted dude who just got into an argument. Next, we love dogs, but the picture of the dog at the second quadrant looks “uninviting”. Lastly, the girl on the 3rd quadrant who supposedly should be having fun looked like she just twisted her neck involuntarily.

Whatever your perceptions are, how come these photos passed the eyes of Yahoo’s sales and ads team? Or perhaps, they don’t have a sales and ads team because Y! isn’t an Advertising Company in the first place!

Other investors are losing confidence on Ms. Bartz and her ability to turn Yahoo’s current financial mess 180 degrees. It was reported that Ms Bartz was allegedly “cashing out” Yahoo shares for an “automatic compensation program”. See video for the report.

What can we say with Ms. Bartz’s (a.k.a Hitler CEO) remark on regaining R-E-S-P-E-C-T?  They should probably cut-off their CEO A.S.A.P before proceeding on new marketing and financial plans. Any company can’t be successful while riding a L-O-S–E-R.

loser loser 2


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Carol Bartz Fired, Yahoo Stocks Rises — Future Analysis
Scott Thompson: Future of Yahoo With Its New CEO (Details)
Is HP The Next Yahoo? Meg Whitman as Carol Bartz? (Analysis)
Jerry Yang Resigns On Yahoo Permanently — Will The Internet Miss Him?
Yahoo CEO Scott Thompson Fired, The Armageddon Continues

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  1. [...] because of the subpar quality of design Yahoo! made for the starter page. I am sure, Carol Bartz and the rest of Yahoo community are struggling financially, but an extra effort in the design will give them extra [...]

  2. Jimbo (Reply) Posted on November 11th, 2009 at 6:04 pm

    Jerry Yang is my hero. Sad to see Bartz destroying everything he did to make Yahoo! great.

    • Ian T (Reply) Posted on February 4th, 2010 at 9:52 pm

      You obviously never worked there. if you did, you would admire him less (especially if you had options and he’d trashed the value of them overnight because of his irrational hatred of MS over duty to his company)

  3. pinoytutorial (Reply) Posted on November 11th, 2009 at 8:14 pm

    Yep, have you heard, more and more Yahoo! executives are leaving its premises. Not sure until when Carol will stay. Thanks for the comment.

  4. Ana (Reply) Posted on November 16th, 2009 at 12:46 am

    Great article and analysis of Carol loser Bartz. Carol Bartz = Sarah Palin:

    1. She’s going rogue
    2. She says dumb things and sticks with her dumb statements
    3. She let the palo alto mansion plans get to this point
    4. She’s cashing out early on fortune with no results

  5. adina (Reply) Posted on December 3rd, 2009 at 2:21 am

    1.Yahoo is not a search engine because they lost credibility, not because they choose too.
    2.Right now in Romania they are known just for the mess.
    3.About the photos….they are a big mess.

  6. GoogleFan (Reply) Posted on December 18th, 2009 at 1:21 pm

    “What’s wrong with those pictures above? Hmm.. the black teen on the 1st quadrant looks like a cold-hearted dude who just got into an argument. Next, we love dogs, but the picture of the dog at the second quadrant looks “uninviting”. Lastly, the girl on the 3rd quadrant who supposedly should be having fun looked like she just twisted her neck involuntarily.”

    -haha! nice one! i really laughed at this statement.

  7. Joseph Dunphy (Reply) Posted on December 27th, 2009 at 4:57 am

    Carol Bartz is undeniably an idiot, but let’s not give her credit for all of the idiocy at Yahoo. That company was badly fouled up before she took over. The Yahoo 360 fiasco made that much clear. Consider the sequence of events: New profile with blogging function is created by Yahoo. For once, Yahoo has created a service that a lot of people love, and the people who are excited are grown ups. People old enough to have something to write about, unlike the high school crowd populating places like Myspace, and the content coming out of them is actually readable. What happens?

    • Ian T (Reply) Posted on February 4th, 2010 at 9:50 pm

      Get over it – there were hardly any users so they shut it down.

  8. John Statesman (Reply) Posted on January 13th, 2010 at 6:28 pm

    I think she has no idea of the exact turmoil under which Yahoo! exists right now; she doesn’t have a fair idea on the financial status of the company. Instead of restructuring the company and trying to gain back the glorious days, she is messing up the things all over again making the situation even worse than it was before when Jerry Yang stepped down from C-Level position. She is denying the primary purpose for which the company was initially started “Search Marketing” or “Search Engine” and “Display Ads” thus undoubtedly giving a final blow to the company’s credibility, and making its employees loose their faith and confidence on the company as well as its top level management.

    • Jonas (Reply) Posted on February 25th, 2010 at 2:15 am

      “Reestructuring the company”. You said it right. Having friends that work for latin american markets and the stories that they tell me, it seems that the company has absolute no idea what is in fact happening there. Yahoo has go to start checking the numbers and by that I mean, really checking the numbers and not asking what they are. They should focus on resolving the whys and not the whats although usually resolving the whys means dealing with senior management, which obviously seems to be the problem in some areas.

  9. Bruno (Reply) Posted on February 25th, 2010 at 2:44 am

    Carol Bartz has been over her head at Yahoo since the day she started. Yahoo is a morally bankrupt company which cannot be blamed exclusively on Bartz. Jerry Yang ran the company without any sense of ethics or responsibility to either his employees or the public. What is amazing is that Yahoo still exists. Bartz has done her best to further Yahoo’s demise and can be expected to continue in this direction as long as she is CEO. Yahoo’s demise is certain. The only thing that is not certain is the exact date. Anyone care to place bets on when the final nail will be driven into Yahoo’s coffin?

  10. badib (Reply) Posted on March 16th, 2010 at 5:13 pm

    Of course Yahoo! isn’t a search company and of course Yahoo! isn’t an advertising company. Search is a way for users to get content and advertising is a way for Yahoo! to monetise it. Yahoo! is a content provider with an audience business model. Carol is right and her strategy is relevant against Google & Microsoft.
    I don’t really like Yahoo! but I can’t let you say nonsense like this.

  11. iquanyin (Reply) Posted on April 19th, 2010 at 1:59 am

    well, too bad carol doesn’t feel any need to look at how yahoo treats its users (badly). after a 14 year stint with yahoo, i’m done. even with flickr. google ftw.

    all the stuff she’s saying and doing: won’t matter, because every yahoo service does these wonderful things: ignores requests from users, even for basic and obvious features (esp flickr), even for paying customers; offers “help pages” and “instructions” that look clear and useful but rarely are, once you try to use them (and sometimes it’s hard to even find them); and on the rare occasions it feels compelled to interact with users, is abrupt, dismissive, and capricious (again, especially on flickr – you can see for yourself the many, many threads of longtime or new users contemplating quitting flickr altogether, or saying good bye).

    mail is simply awful: huge, blinking, sometimes flat-out gross ads cover the page, with your actual mail squeezed off to the left. and more such garbage. so ms carol, you can talk tough or whatever all you want, but since yahoo feels it’s above such things as good user experience, it will continue to sink. companies exist only when they have users.

  12. nppoa (Reply) Posted on June 12th, 2010 at 3:35 am

    The problem is not the black teen upset faceon first quadrant as you suggest. the problem is that old lady is holding his ____ for some reason no one can understand. And he obviously is not liking it,

    The main problem with yahoo is its CEO (the one who like to tell people to fuck off. Since she got there she put quite an imprint: the once reliable email became erratic, they added tons of useless clumsy ‘social ‘ features were added to it, its interface is lot worse, its news became impossible to read because garbage pops up as you move your mouse, etc. etc.. Talk about loosing focus. It sounds like a ‘whatever works strategy’. Which means they will stop being good at what they were good at (email), and try to be good at everything and anything. I’d say she will be out in 12-24months.

  13. Bob (Reply) Posted on June 12th, 2010 at 12:15 pm

    I’ve seen this woman before! Nothing better for Yahoo to hire the mom from the Devil’s Rejects! We gonna create some chaos Carol! Let’s put Yahoo on the map! Let’s round up “Tiny”, “Captain Clown” and the others and we gonna be number 1 again.

  14. Owl (Reply) Posted on September 18th, 2010 at 3:20 pm

    Now Yahoo is destroying Yahoo Groups. So we created a group to join together and work to save our Yahoo Groups and we are making progress! If you want to save the Classic Format of Yahoo Groups come join your voices with ours! We wrote the media, advertisers and Yahoo CEO & employees and today our classic groups were back! Let’s keep it that way! Come join the united movement to save our Groups! Write Carol Bartz and tell her NO!
    Owl >8#

  15. Brenda (Reply) Posted on October 11th, 2010 at 2:08 pm

    YESSSSS! We did it! :)

    It’s finally official! We won the choice to keep our Classic Groups! The new remodel is going to be offered as an option to choose, not something we have to opt out of!

    Below is the link to the video which is the unprinted part of Carol Bartz’s interview with USA Today, and the first question is about Yahoo Groups.

    It proves it without a doubt, that we did win our fight to keep Classic Groups! I’m not sure why the video part of the interview wasn’t transcribed with the rest of it, that would have helped greatly, but at least it’s now here for all to see. (Sigh of relief).


    Nightowl >8#


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