Bartz, known for her no-nonsense demeanor and spicy vocabulary, spoke with more vehemence than usual, labeling her company’s 6 percent operating margin as “pathetic” and acknowledging Yahoo “somehow got boring” and confused users, clients and analysts about its mission

If you remember, this same tech company appointed Carol Bartz as its new CEO replacing Jerry Yang – its co-founder following the financial turmoil Yahoo went through after rejecting Microsoft’s offer to buy it. Now, Ms. Bartz, like an Amazon Hitler ordering everyone around vowed to regain Yahoo’s glorious days.

Today is the beginning of a journey back to respect…  We’re not here to ‘wow’ you today, but we’re here to intrigue you and impress you and we’re going to work really hard to do that.

We featured an article criticizing about Yahoo and Microsoft’s activities at the same time Google released Google wave. In that article, we mentioned that Ms. Yahoo CEO vehemently denied that “Yahoo! was Never a Search company”. Well, she said that again plus added other preposterous remarks.

We’re not a search company. We’re not a display [advertising] company. We’re a broad-based Internet technology company that serves up the most interesting content on the Internet to 600 million people. That’s awesome

Bartz firmly believed that Yahoo! is a communication engine, relaying information across its 600  million users. True, but you and I both remember that hearing the word Yahoo! 10 years ago was synonymous to yellow pages, search engines and directory. Not an advertising company? I dunno if this CEO were talking with Americans or Nigerian youngsters. Heck, the majority of websites’ “blood” come from advertisements. What was she talking about?  Have you checked your emails and Yahoo messengers lately? You probably have seen these.

Yahoo made some drastic changes to their home page and Yahoo mail logos. Now, instead of using the word “Yahoo!”, they replaced it with just a letter “Y” signifying You. Nothing against that, we only observed some weird looking photos that goes along the new brand. You must have noticed them too.

What’s wrong with those pictures above? Hmm.. the black teen on the 1st quadrant looks like a cold-hearted dude who just got into an argument. Next, we love dogs, but the picture of the dog at the second quadrant looks “uninviting”. Lastly, the girl on the 3rd quadrant who supposedly should be having fun looked like she just twisted her neck involuntarily.

Whatever your perceptions are, how come these photos passed the eyes of Yahoo’s sales and ads team? Or perhaps, they don’t have a sales and ads team because Y! isn’t an Advertising Company in the first place!

Other investors are losing confidence on Ms. Bartz and her ability to turn Yahoo’s current financial mess 180 degrees. It was reported that Ms Bartz was allegedly “cashing out” Yahoo shares for an “automatic compensation program”. See video for the report.

What can we say with Ms. Bartz’s (a.k.a Hitler CEO) remark on regaining R-E-S-P-E-C-T?  They should probably cut-off their CEO A.S.A.P before proceeding on new marketing and financial plans. Any company can’t be successful while riding a L-O-S–E-R.