The tech-legion of engadget or at least some of them manages to get hold with Anand Shimpi, Editor-in-chief of AnandTech. Let’s just say this guy is ‘the man’ if you want to know more about the latest innovation on chip development. With a decade experience, Mr Shimpi made a review on what users should expect about Nvidia, the underlying problems and the possible opportunities.
With a little-melancholic tale on how Nvidia is going down on a slippery slope and how ATI Company (Regularly known to be one step behind with the Nvidia company) changed the trend and Now owning the fastest video card on the planet, Mr. Shimpi spiked some ideas that is worth reading to any tech-savvy readers. Here’s an excerpt to explain the dissipating aggression of Nvidia.
Let’s see, no competitive GPUs, no future chipset business. This isn’t looking good so far — but the one thing I’ve learned from writing about these companies for the past 12 years is that the future’s never as it seems. Chances are, NVIDIA’s going to look a lot different in the future because of two things: Tesla and Tegra.
The highlight of his statement is about the Rising of Tesla and Tegra (Nvidia’s next technology for Nvidia gpu cards and mobile technology chips, respectively)
To expound what the T2 (Tesla, Tegra) technology Nvidia is aiming for, Here’s an excerpt about Nvidia’s Tesla computing solution.
The NVIDIA® Tesla™ 20-series is designed from the ground up for high performance computing. Based on the next generation CUDA GPU architecture codenamed “Fermi”, it supports many “must have” features for technical and enterprise computing. With Fermi, it makes GPU and CPU co-processing pervasive by addressing the full-spectrum of computing applications. Designed for C++ and available with a Visual Studio development environment, it makes parallel programming easier and accelerates performance on a wider array of applications than ever before
Now for Tegra Mobile Technology
Every day, new and compelling applications that require considerable graphics horsepower emerge on new computing platforms to enrich our lives. With the NVIDIA® Tegra™ family of computers-on-a-chip, NVIDIA now brings the power of advanced visual computing to a broad range of handheld and mobile platforms—from smartphones, MP3 players, and portable navigation devices (PNDs) to mobile internet devices (MIDs). With system-level design built upon more than 10 generations of proven NVIDIA® GeForce® technology, Tegra enables intuitive user interfaces, advanced multimedia features, and access to rich online interactivity, all while delivering longer battery life.
Here’s a video to explain Tegra more ‘physically’.
According to Shimpi, Tegra is NVIDIA’s SoC brand (system on a chip). That’s a CPU, GPU, some other specialized processing, memory/storage and maybe even a modem. Tegra contains nearly all NVIDIA-developed technology — and like everything else in the smartphone space, it’s based on ARM, which means NVIDIA won’t be dependent on x86 CPUs that will soon have integrated GPUs.
While Tesla depends on NVIDIA’s continued development of high end GPUs, Tegra does If push comes to shove, Tegra has enough upside to let NVIDIA exit the PC business entirely and just make smartphone chips.
In the end, Mr Shimpi didn’t disclose the details about any new video card Nvidia will unveil soon, to at least compete with the ATI Radeon 5970 . On the contrary, he gives people some ramblings on the opportunity Nvidia could grab if somehow they manage to get ‘lucky’ in the ‘Like a thread through a needle’ business on SoC technology. An opportunity that could yield billions every year and could virtually make NVIDIA retire permanently on manufacturing PC- GPU cards.
Sounds like the ‘bragging’ title of the ATI 5970 will stay for a longer period of time, doesn’t it?
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